Laundry Fragrance Home Scent Quiz Earn Rewards Login

BEST SELLERS

SHOP ALL →
NEW
Vanilla Blackberry Detergent
Vanilla Blackberry
32oz Detergent
NEW
Whipped Berry Duo
Whipped Berry Duo
Two 2oz Travel Bottles
LIMITED EDITION
The House Edit
The House Edit
Complete Home Collection
BEST SELLER
Travel Detergent Trio
Travel Detergent Trio
Three 2oz Travel Bottles
Vanilla & Cream Duo
Vanilla & Cream Duo
Two 2oz Travel Bottles
Bare Skin Duo
Bare Skin Duo
Two 2oz Travel Bottles
BEST SELLER
Xtra Whip Detergent
Xtra Whip
2oz Travel Detergent
BEST SELLER
Whisper Detergent
Whisper
2oz Travel Detergent

SHOP BY SCENT

Xtra Whip
TROPICAL ESCAPE
Yuzu Cream
IMPOSSIBLY SWEET, UNDENIABLY FRESH
Whisper
QUIET LUXURY
Vanilla Blackberry
DEEP BERRIES, WARM VANILLA
Nectar
GOLDEN HOUR
Darby Rose
VELVET SOFT & WARN CLOSE
Darby Rose
Yuzu Cream
Whisper
Nectar
Vanilla Blackberry
Xtra Whip
EXPLORE ALL SCENTS →

FIND YOUR SIGNATURE SCENT

Experience four scents in perfectly portable 2oz bottles. Test them, layer them, find your favorite.

SHOP NOW
Sample Pack
EVERYONE HAS AN AURA, WHAT'S URS?
Take the quiz Take the quiz Take the quiz Take the quiz Take the quiz Take the quiz Take the quiz Take the quiz Take the quiz Take the quiz Take the quiz Take the quiz Take the quiz Take the quiz Take the quiz Take the quiz Take the quiz Take the quiz Take the quiz

TURN
LAUNDRY

INTO
LUXURY

The Secret Ingredient?

Was Always You.

Words of affirmation from our favorite humans.

SHH...
SECRETS OUT

"Vacation Mode, Always On."

"Pure Sophistication."

"Luxury That Lasts."

"Elegance in Every Detail."

"Feels Brand New After Every Wash."

"Night Out Ready, Always."

"My Secret? It's Just Laundry."

Signature Scent

XTRA WHIP

★★★★★ 385 reviews
COCONUT + VANILLA BEAN + WHITE MUSK

Pure island luxury in every drop. Coconut cream melts into vanilla bean warmth. White musk whispers sophistication. Smells like a tropical daydream. Feels like vacation mode, always on.

Pure island luxury in every drop.

Xtra Milk Fragrance Bottle
Customer Review
★★★★★
SOPHISTICATED
AND ELEGANT
EVERY TIME
SEE 385 REVIEWS →

Explore Other Scents

Yuzu Cream
IMPOSSIBLY SWEET, UNDENIABLY FRESH
Whisper
QUIET LUXURY
Vanilla Blackberry
DEEP BERRIES, WARM VANILLA
Nectar
GOLDEN HOUR
Darby Rose
VELVET SOFT & WARN CLOSE
Citrus Elegance

YUZU CREAM

★★★★★ 412 reviews
MARSHMALLOW + YUZU CITRUS + SWEET CREAM

Impossibly sweet, undeniably fresh. Pillowy marshmallow meets bright yuzu spark. Sweet cream softens every edge. Smells like cloud nine. Feels like floating through citrus groves at dawn.

Impossibly sweet, undeniably fresh.

Mochi Milk Fragrance Bottle
Customer Review
★★★★★
SWEET COMFORT
LIKE A WARM
EMBRACE
SEE 412 REVIEWS →

Explore Other Scents

Xtra Whip
TROPICAL ESCAPE
Whisper
QUIET LUXURY
Vanilla Blackberry
DEEP BERRIES, WARM VANILLA
Nectar
GOLDEN HOUR
Darby Rose
VELVET SOFT & WARN CLOSE
01

Whisper

★★★★★ 472 reviews
BERGAMOT + VANILLA + AMBER

Quiet confidence in a bottle. Bergamot brightness wrapped in vanilla warmth. Amber grounds it all. Smells like understated luxury. Feels like knowing exactly who you are.

Quiet confidence in a bottle.

Taunt Fragrance Bottle
Customer Review
★★★★★
THIS IS THE BEST
SCENT I'VE EVER
OWNED
SEE 472 REVIEWS →

Explore Other Scents

Xtra Whip
TROPICAL ESCAPE
Yuzu Cream
IMPOSSIBLY SWEET, UNDENIABLY FRESH
Vanilla Blackberry
DEEP BERRIES, WARM VANILLA
Nectar
GOLDEN HOUR
Darby Rose
VELVET SOFT & WARN CLOSE
Berry Indulgence

VANILLA BLACKBERRY

★★★★★ 298 reviews
BLACKBERRY + RASPBERRY + BLACKCURRANT

Dark berry luxury. Rich and indulgent. Blackberry depth meets raspberry brightness, blackcurrant adds mysterious complexity—all invigorating the subtly creamy nature of vanilla. Smells like berry orchards at dusk. Feels like pure indulgence.

Dark berry luxury.

Madonna Lily Fragrance Bottle
Customer Review
★★★★★
RICH AND
ABSOLUTELY
INDULGENT
SEE 298 REVIEWS →

Explore Other Scents

Xtra Whip
TROPICAL ESCAPE
Yuzu Cream
IMPOSSIBLY SWEET, UNDENIABLY FRESH
Whisper
QUIET LUXURY
Nectar
GOLDEN HOUR
Darby Rose
VELVET SOFT & WARN CLOSE
02

NECTAR

★★★★★ 267 reviews
ORANGE BLOSSOM + NEROLI + SOLAR AMBER

Bottled sunshine. Pure radiance. Orange blossom and neroli bloom in golden light. Solar amber warms from within. Smells like perpetual summer. Feels like golden hour, forever.

Bottled sunshine.

Fragrance 02 Bottle
Customer Review
★★★★★
MINIMALIST
PERFECTION
REFINED
SEE 267 REVIEWS →

Explore Other Scents

Xtra Whip
TROPICAL
ESCAPE
Yuzu Cream
IMPOSSIBLY SWEET,
UNDENIABLY FRESH
Whisper
QUIET LUXURY
Vanilla Blackberry
DEEP BERRIES,
WARM VANILLA
Darby Rose
VELVET SOFT
& WARN CLOSE
Nectar Collection

DARBY ROSE

★★★★★ 356 reviews
PEONY + JASMINE + SOFT MUSK

A garden captured in time. Peony petals dance with jasmine whispers. Soft musk settles like morning dew. Smells like romantic poetry. Feels like wandering through secret gardens.

A garden captured in time.

Sunlit Blooms Fragrance Bottle
Customer Review
★★★★★
MEDITERRANEAN
SUNSHINE IN
A BOTTLE
SEE 356 REVIEWS →

Explore Other Scents

Xtra Whip
TROPICAL
ESCAPE
Yuzu Cream
IMPOSSIBLY SWEET,
UNDENIABLY FRESH
Whisper
QUIET LUXURY
Vanilla Blackberry
DEEP BERRIES,
WARM VANILLA
Nectar
GOLDEN HOUR

$50.00
★★★★½
110 Reviews
Pay in 2 interest-free installments of $25.00 with ShopPay Learn more
Strength: Light, *Medium*, Heavy
Made for clothes, sheets, intimates, delicates, and life
100% biodegradable, plant-based, and environmentally-conscious
Packaged in recyclable materials
UP TO 60 WASHES
SCENT PROFILE:
Sophisticated, elegant, timeless.
♥ TOP NOTES
♥ HEART NOTES
♥ BASE NOTES
BEST SELLER
Fragrance Strength
LIGHT MEDIUM HEAVY
Scent Notes
SELECT SIZE
$50.00

PURCHASE OPTIONS

TRY ONCE

Detergent 32oz

DETAILS

Packaging details +
Premium glass bottle with recyclable aluminum cap. Minimal luxury packaging designed for reuse.
Ingredients +

Active Cleaning Agents: Aqua (Purified Water), Sodium Laureth Sulfate (Plant-derived surfactant), Cocamidopropyl Betaine (Coconut-derived gentle cleanser), Sodium Chloride (Sea salt)

Scent Notes +
Scent notes
Care Instructions +
Use 1-2 capfuls per load. Safe for all fabric types. Can be used in both standard and high-efficiency machines.
ELEVATE
YOUR DAILY
RITUAL
Lifestyle
Sustainable lifestyle
NON-TOXIC VEGAN CARBON NEUTRAL

Shop Bundles

Bundle Image

Complete Care Set

Save $45 • $185.00

$185.00

Bundle Image

Starter Trio

Save $25 • $115.00

$115.00

Bundle Image

Luxury Collection

Save $60 • $240.00

$240.00

Explore other scents

XTRA WHIP
TROPICAL
ESCAPE
YUZU CREAM
IMPOSSIBLY SWEET,
UNDENIABLY FRESH
WHISPER
QUIET LUXURY
VANILLA
BLACKBERRY
DEEP BERRIES,
WARM VANILLA
NECTAR
GOLDEN HOUR
DARBY ROSE
VELVET SOFT
& WARN CLOSE
EXPLORE ALL SCENTS →
4.5
Reviews Summary ✨
Read More
202 reviews
Highest Rating
✦ KINCLUB

Reserve
your scent.

Founding members get guaranteed allocation before we open to the public.

20% founding member discount locked in
Exclusive access on launch day
Members-only future drops
Launching May 14, 2026 Reserve now. Pay nothing until launch.

Item Reservation

You're almost in.

Enter your email to hold this item. We'll reach out the moment we launch — no charge until then.

247 founding members have already reserved — don't miss out

We respect your privacy. No spam, ever. Unsubscribe anytime.

✦ KINCLUB VIP

You're
first in line.

Your selections are held. Shop 48 hours before public launch with priority access on your reserved scents.

48-hour early access
Priority inventory on your reserved items
20% founding member discount
May 12: Early access for founding members Public launch May 14.

VIP Reservation

Claim your early access.

Lock in your founding member benefits.
We'll email your priority access link on May 12 — 48 hours before public launch.

Only 23 VIP spots remaining — filling fast

We'll email you on May 12, 2026 with your priority access link. No charge today.

✦ KINCLUB+

Members getmore.

Join KINCLUB+ and unlock $150+ in yearly gifts and savings.

Four free travel-size detergents — one per season
Free shipping
Member only products & offers
Early access to limited scents
$50 / year $150+ VALUE
Sample Pack Header

BUILD UR OWN SAMPLE PACK

★ 4.6 (5.1K)

Curate a fragrance wardrobe to elevate your everyday. Pick four samples to discover your favorites or layer together for a custom scent – and save up to $10.

0/4 COMPLETE
4 Fragrance Samples in Reusable Tin

Suggested Sets

BUYS FRESH FLOWERS EVERY WEEK
LOVES A SMOKEY COCKTAIL
BEST SELLERS

Add Dimension With Layering

FUN BUT GROUNDED
Nectar + Fragrance 01 "Taunt"
BALANCED BUT FRESH
Darby Rose + Fragrance 01 "Taunt"
CHOOSE YOUR SCENTS
SELECT 4 SAMPLES
Xtra Whip
XTRA WHIP
Coconut + Vanilla Bean
Yuzu Cream
YUZU CREAM
Marshmallow + Yuzu
Whisper
WHISPER
Bergamot + Vanilla
Vanilla Blackberry
VANILLA BLACKBERRY
Blackberry + Raspberry
Nectar
NECTAR
Orange Blossom + Neroli
Darby Rose
DARBY ROSE
Peony + Jasmine
Sample Pack Feature
4.6
Reviews Summary ✨
Read More
5,142 reviews
Highest Rating

YOUR CART

You're $75.00 away from free shipping

SHOP BEST SELLERS